Organic traffic refers to website visitors who arrive at your site through unpaid search engine results pages (SERPs). This means that they found your site by typing in a query into a search engine like Google, Bing, or Yahoo, and then clicked on your website link in the organic results (as opposed to clicking on a paid ad).
Organic traffic is considered to be a valuable source of website traffic for several reasons:
It is free: You don't have to pay for each visitor that comes to your site from organic search.
It can be targeted: You can optimize your website and content for specific keywords that your target audience is likely to search for.
It can be sustainable: Once you have achieved a high ranking in the search results for your target keywords, you can continue to receive organic traffic over time without having to pay for it.
It can be high-quality: Visitors who come to your site from organic search are often more likely to be interested in what you have to offer than visitors who come from other sources, such as paid advertising or social media.
However, it is important to note that organic traffic is not easy to get. It takes time and effort to optimize your website and content for search engines. You also need to be patient, as it can take months or even years to see significant results from your SEO efforts.
Here are some of the things you can do to improve your organic traffic:
Do keyword research: Find out what keywords your target audience is searching for.
Optimize your website content: Use your target keywords throughout your website content, but don't stuff them in.
Build backlinks: Get other websites to link to your website.
Promote your content: Share your content on social media and other websites.
Submit your website to search engines: Make sure your website is listed in the major search engines.
Use analytics: Track your website traffic and see what's working and what's not.
By following these tips, you can improve your organic traffic and attract more visitors to your website.