Page authority (PA) is similar to domain authority (DA), but instead of measuring the strength of an entire
website, it focuses on the predictive ranking power of a specific page. Developed by the same company, Moz,
PA also uses a score from 1 to 100, with higher scores indicating a greater ability to rank well for relevant
keywords.
Here's what you need to know about Page Authority:
What it is:
A score predicting how well a specific page will rank on search engine result pages (SERPs).
A comparative metric, allowing you to see how your page stacks up against competitors for similar keywords.
Not a direct ranking factor for Google, but generally correlates with ranking ability.
How it's calculated:
Similar methodology to DA, using Moz's web index and machine learning to analyze various factors.
Focuses heavily on the backlink profile of the page, considering factors like the number, quality, and relevance of backlinks.
Other factors influencing PA include on-page SEO elements like content quality, keyword optimization, and technical SEO aspects.
Benefits of high PA:
Increased organic traffic for the specific page.
Improved ranking potential for targeted keywords.
Enhanced online visibility and brand awareness.
Can attract more high-quality backlinks, further boosting authority.
How to improve PA:
Build high-quality backlinks to the page, focusing on relevance and authority of linking domains.
Create high-quality, informative, and engaging content that targets relevant keywords.
Optimize the page's title tags, meta descriptions, and internal linking structure.
Ensure the page has good technical SEO, including fast loading speed and mobile-friendliness.
Remember:
PA is a valuable tool for SEO analysis, but it's just one indicator among many.
Focus on creating high-quality content and building natural backlinks for long-term SEO success.
Consider using Moz's tools like MozBar and Link Explorer to track and analyze your page authority.
I hope this explanation clarifies what page authority is and how it can be beneficial for your SEO efforts.