Search Engine Optimization
Title Tag
澎湃新闻-专注时政与思想-ThePaper.cn
Length: 24 character(s)
Length: 24 character(s)
Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.
Meta Description
澎湃是植根于中国上海的时政思想类互联网平台，以最活跃的原创新闻与最冷静的思想分析为两翼，是互联网技术创新与新闻价值传承的结合体，致力于问答式新闻与新闻追踪功能的实践，澎湃，澎湃新闻，澎湃新闻网，新闻与思想
Length: 102 character(s)
Length: 102 character(s)
Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
Meta Keywords
澎湃，Paper，The Paper，热问答，新闻跟踪，政治，时政，政经，澎湃新闻，新闻，思想，原创新闻，突发新闻，独家报道，上海报业，东方早报，东方报业，上海东方报业
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.
However, google can't use meta keywords.
Headings
| <H1> | <H2> | <H3> | <H4> | <H5> | <H6> |
|---|---|---|---|---|---|
| 0 | 40 | 4 | 0 | 0 | 0 |
| <H2> 十三届全国人大三次会议今日闭幕，总理记者会下午4时举行 </H2> |
| <H2> 深读民法典草案｜出了交通事故能否先扣车，打球受伤找谁赔？ </H2> |
| <H2> 美国新冠肺炎确诊病例超169万例，累计死亡逾10万例 </H2> |
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
Google Preview
澎湃新闻-专注时政与思想-ThePaper.cn
thepaper.cn/
澎湃是植根于中国上海的时政思想类互联网平台，以最活跃的原创新闻与最冷静的思想分析为两翼，是互联网技术创新与新闻价值传承的结合体，致力于问答式新闻与新闻追踪功能的实践，澎湃，澎湃新闻，澎湃新闻网，新闻与思想
This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Alt Attribute
We found 69 images on this web page
5 ALT attributes are empty or missing.
5 ALT attributes are empty or missing.
| //adpai.thepaper.cn/static/images/adflag.png |
| //file.thepaper.cn/www/v3/img/logo116.png |
| //file.thepaper.cn/www/v3/img/prompt_top.png |
Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Keywords Cloud
- 澞湃国际16
- 中国政库8
- 枨荐8
- 金改实骜室5
- 港台来信5
- 舆论场5
- 运嚨家3
- 湃客科暀3
- 法治中国3
- 业直播3
- 科暀湃2
- 直播2
- 暗疫2
- 一天2
- 三天2
This Keyword Density offers an insight into the number of frequency of Unique keyword usage within the page.
It's critical to carry out keyword studies to get an understanding of the words that your Website is using.
It's critical to carry out keyword studies to get an understanding of the words that your Website is using.
Keyword Consistency
This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
Text/HTML Ratio
HTML to Text Ratio is: 12.04%
| Text content size | 17519 bytes |
| Total HTML size | 145452 bytes |
Code to textual content ratio represents the share of real textual content on an internet page as compared to the proportion of HTML code, and it's far utilized by search engines like google and yahoo to calculate the relevancy of a web page.
GZIP compression
Website has GZIP On.
Your webpage is compressed from 142 KB to 27 KB (81.2 % size savings)
Your webpage is compressed from 142 KB to 27 KB (81.2 % size savings)
Gzip is a method of compressing files (reduction of page size) for faster network transfers.
301 Redirect Link
Super, you have SEO smart URL 301 redirect to your main preferred website domain.
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
Redirect IP to Domain
No your domain IP 139.196.3.150 does not redirect to thepaper.cn
Dedicated IP Address for one website is better than Shared IP address common to other website domain, If you want to rank higher and improve SEO ranking, have dedicated IP address assigned to your domain.
XML Sitemap
A sitemap is very important to let Search engine Crawler knows that new Web page is available for indexing. Updating Sitemap frequently is an important Steps in SEO. Sitemap.xml lists URLs that are available for crawling and it will also tell the importance of your web page.
Robots.txt
A robots.txt file allows you to restrict the access of your specific web page to tell search engine robots not to crawl the webpage, you can use Disallow option in Robots.txt files. It also specifies where the XML sitemap file is located.
URL Rewrite
Warning! We have detected parameters in a massive number of URLs
Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Underscores in the URLs
Oh no, you are using underscores (these_are_underscores) in your URLs
URL should be of less length, it is advisable not to use long URL's, and you should also not use Underscores, ? in Web page URL.
Embedded Objects
Perfect, no embedded objects has been detected on this page
Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.
Iframe
Perfect, no Iframe content has been detected on this page
An inline frame ( iframe ) is an HTML element that allows an external webpage to be embedded in an HTML document.
Indexed Pages
Indexed pages in search engines
Increase your index'ed pages in search engine by adding new webpage in your Sitemap.XML
Backlinks Counter
Number of backlinks to your website
Backlinks are one of the most important and Crucial SEO strategy to rank website higher in search engines. It is your Website URL links present in other website pages that inturns point to your website and give referral traffic. The higher backlink will improve your Domain Authority.
Usability
URL
http://thepaper.cn
Length: 8 characters
Length: 8 characters
Keep your URLs short and easy to remember and keep away from long domains whenever possible.
A URL that shows your domain niche is better recognized by search engines.
A URL that shows your domain niche is better recognized by search engines.
Favicon
Favicons are small image that show up on your web URL navigation bar, check if your website is using and correctly implemented a Favicon's image.
Custom 404 Page
Bad, your website has no custom 404 error page.
Custom 404 Message page is important SEO step. Broken link can have a negative impact on your website's usability and ranking.
Page Size
142 KB (World Wide Web average is 320 Kb)
Two of the primary motives for a growth in page size are photos and JavaScript files.
Page length affects the performance of your Web URL page; strive to maintain your page size underneath 1 Mb.
Page length affects the performance of your Web URL page; strive to maintain your page size underneath 1 Mb.
Load Time
2.23 second(s)
Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.
PageSpeed Insights (Desktop)
0 / 100
Page Speed
Thepaper.cn desktop website speed is slow. High load time can impact your ranking and affect user experience.
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Language
Good, you have declared your language
Declared Language: ZH-CN
Declared Language: ZH-CN
Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.
Also, define the language of the content in each page's HTML code.
Domain Checker Tool
| Domain Name Suggestion (TLD) | Status |
|---|
Register the various extensions of your domain to protect your brand from cybersquatters.
Typo Availability
| Domain Name Suggestion (TLD) | Status |
|---|
Register the various typos of your domain to protect your brand from cybersquatters.
Email Privacy
Good, no email address has been found in plain text.
We don't recommend adding plain text/linked email addresses to your webpages.
Safe Browsing
The website is not blacklisted and looks safe to use.
Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.
Mobile
Mobile Friendly Website Tester
Mobile Compatibility
Perfect, no embedded objects detected.
Embedded Objects together with Flash, Silverlight or Java. It should only be used for specific enhancements.
But keep away from the usage of Embedded Objects, so your content can be easily accessible on all devices, browsers.
But keep away from the usage of Embedded Objects, so your content can be easily accessible on all devices, browsers.
Technologies
Server IP Address Check
| Server IP | Server Geo Country Lookup | Service Provider |
|---|---|---|
| 139.224.234.117 | China | Hangzhou Alibaba Advertising Co.,Ltd. |
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.
Search engines take the geolocation of a server into account as well as the server speed.
Analytics
We didn't detect an analytics tool installed on this website.
SEO Traffic Analytics is very important for measurement of your visitor activity on your web page. You should install one analytic tool to track website traffic, conversion metric, bounce rate, landing page view.
W3C Validity
Yes, W3C Validated
W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index.
Doc Type
Your Web Page doctype is
The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Encoding
Great, language/character encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Visitors
Check Website Worth
$733,884 USD
Just a estimated worth of your website based on Alexa Rank.
Traffic Rank
3071st most visited website in the World.
Alexa Rank directly tell you how you score in terms of Website traffic visitors as compared to other.
The Less is your Alexa Ranking the more powerful it consider, Improve your Alexa ranking be having more genuine backlinks that will give you referral traffic and in turns increase Alexa ranking, Alexa is one of the best SEO industry benchmark to judge how powerful website is.
The Less is your Alexa Ranking the more powerful it consider, Improve your Alexa ranking be having more genuine backlinks that will give you referral traffic and in turns increase Alexa ranking, Alexa is one of the best SEO industry benchmark to judge how powerful website is.
Visitors Localization
Your website is popular on following countries:
No data available
No data available
We recommend that you book the domain names for the countries where your website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
Link Analysis
In-Page Links
We found a total of 192 links including both internal & external links of your site
| Anchor | Type | Follow |
|---|---|---|
| 报料 | In Hyper Links | Dofollow |
| http://thepaper.cn/ | In Hyper Links | Dofollow |
| 抗疫 | In Hyper Links | Dofollow |
| 抗疫 | In Hyper Links | Dofollow |
| 视频 | In Hyper Links | Dofollow |
While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Broken Links
No broken links were found on this web page
Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.
Check New Site SEO Score
Social
Social Engagement Check